1968
Late Shri Roshan Lal Goel founder of R.G.Group of Industries started marketing's of high quality Transmissions Rubber Belts in the name and style of "STEEL GRIP"
Late Shri Roshan Lal Goel founder of R.G.Group of Industries started marketing's of high quality Transmissions Rubber Belts in the name and style of "STEEL GRIP"
Current Executive Director Rajan Goel joined the company and started making laurels under his father as mentor in the same year diversified into Conveyor Belts.
After analyzing the business trends entered into lubricants industry having strong vision they laid down the foundation stone of Gargo International and Build up strong marketing team and started exploring the network for the company in Indian markets.
The state of art blending, processing and packaging plant was set up at Mundka, Delhi with Centrifugal filtration digital M.R.P. printings and batching machine. Plant has production capacity of Ten million liters per annum.
An in house lab of International standards for Research and Developments was started .Every Batch is Tested thoroughly. So to make International Standards Products and Uniform Quality. Company got ISO9001:2008 Certification.
Technical Partner Pavand Paradeh Gostar Co. LTD. of IRAN Joined Hands to provide most modern Technology Supports. Hence "Adrol" Products became equivalents to International Standards.
ADROL Leaped high, strategically signed SUNNY DEOL, The Famous Bollywood Actor as brand Ambassador. This helped us to gain recognition in market, we marketed our products with the help of SUNNY DEOL and also introduced a famous slogan CHAK DE GADDI, which is exactly presenting our brand and brand ambassador's personality and in turn it helped us to gain good market share. We appreciate support of SUNNY DEOL sir's in this entire activity.
We explored new territories , got associated with new channel partners, who were existing and non existing business people belonging to lube and non lube industry. Through our uninterrupted support & skills we had made success stories of our associates who have done tremendous business from scratch.
ADROL engaged first grade IT company to develop an APP which helped our channel partners to do day to day business activities. This App helps them Analyze business .This App also help to give solution of problems in real time to our distributor, dealer , shopkeeper, Mechanics & even end user. App is very user friendly which has created for ease of doing business. It has been one of the most successful & innovative concepts introduced by the company.
ADROL Targeted to do aggressive marketing. Signed SONU SOOD a well reputed Bollywood Star having huge fan following. Now we are not only active on print, outdoor social media but also on television channels & FM radio. These all activities benefited our channel partners as brand became more known to end-user which in turn increased the business volumes of our associates. *We do grass-root marketing & survey to understand (ever changing dynamic ) requirements of market and accordingly our R & D team develops products which help to serve our clients at par.
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